You can now go into their new retail location and order your own customized whoopie pie! You start out by choosing your cake flavor, then pick your filling and last but not least, a topping to have your whoopie rolled in. Are you a chocolate fan?? I know I am and they told me that I could have my whoopie take a chocolate bath if I felt so inclined. Being the sugar addict that I am, I ordered 2 whoopies. The first one was a vanilla cake with peanut butter filling and crushed peanuts which I had her roll in chocolate chips. For the second one, I went with their best seller which is a chocolate cake with a marshmallow cream filling that I had her roll in whoopie crumbs. These were SO delicious and I will definitely be back soon so they can whip up another whoopie concoction for me!!